Why Indonesia will become a big market for XCMG？
There are several reasons why Indonesia has become a big market for XCMG:
Growth in market demand: Indonesia is the most populous country in Southeast Asia, with rich natural resources and demographic dividends. Manufacturing, construction and mining are important pillar industries in Indonesia, and the development of these industries has directly driven the growth of demand in the construction machinery market. In recent years, the Indonesian government has focused on improving the investment environment and attracting foreign investment, which has further promoted the development of the construction machinery industry.
Promoted by infrastructure construction: The Indonesian government has proposed a plan to strengthen infrastructure to drive economic growth. With the acceleration of domestic infrastructure construction, the development trend of Indonesia’s construction machinery market has gradually improved. For example, in the first quarter of 2022, Indonesia’s construction machinery output increased by 49.1% year-on-year, of which hydraulic excavators had the largest output, mainly used in mining and construction industries.
XCMG’s product and technical advantages: XCMG Group has demonstrated its strong product and technical strength in the Indonesian market. For example, at the 2023 Indonesia Mining Exhibition, XCMG demonstrated the advantages of its complete set of mining machinery products, including large mining excavators and mining vehicles, which can adapt to extreme environments and meet the needs of the local market.
Long-term market development: XCMG has been deeply involved in the Indonesian market for more than 20 years and has established a complete service system covering the entire Indonesia, including sales, services and spare parts support. This long-term market investment and brand building has enabled XCMG to establish a good reputation and customer base in the Indonesian market.
Promotion of internationalization strategy: XCMG actively promotes internationalization strategy, and the Indonesian market is one of its important overseas markets. By participating in key global engineering projects, XCMG has not only enhanced its brand image, but also expanded its influence in the international market.
In summary, the Indonesian market is not only for XCMG because of its rapidly growing market demand, but also because of XCMG’s advantages in products, technology, services and market strategies, which has enabled it to achieve remarkable success in the Indonesian market.